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“Generation P” festival as part of the “White nights” festival in Perm

As part of the third multigenre festival “White nights” in Perm the IMI Group of companies and the “2B” Group prepared and held the “Generation P” festival on June 12.  The festival was held on the city esplanade.

More than 130 000 guest of the “Generation P” festival had a unique opportunity to travel  in time and to see the dynamic changes that happened in culture, fashion and musical tastes of the citizens.

The basis for Perm generations’ cultural communication was a number of entertainment venues representing various significant places in different periods of Perm history, starting from the 1980-s and  up to present days.

For one day “Generation P” revived the memory of such places, as “Cosmos” café with the celebrated cocktail “Moon”, retro cars exhibition, “Balka” market  where you could buy “boiled” jeans or vinyl records and the famous beauty salon “Charm”.


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