Brand of the BABINOV AND PARTNERS group of companies
GoalWorking out a brand and a concept of positioning of the logistics company
The IMI team developed the brand and the concept of positioning of the BABINOV AND PARTNERS group of companies performing for the needs of the oil and gas sector.
The basis of the brand is a historical figure — Artemy Babinov who discovered the Babinov road that connected the Urals and Siberia. This transport artery played an important role in the development of Siberia.